Tips for CEED Exam Preparation

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CEED exam generally tests candidate's design and communication ability. Here, we will discuss some general tips that are required for a designer as well as CEED aspirants. The following preliminary guidelines might help you make a preparation plan for CEED and helps you think like a "real designer". At the end of this page; list of preparations for PART-A and PART-B were separately given. This article is especially useful for the design thinking and design aptitude part of the CEED exam.

Note : You may watch the video tutorial at the end of this section if you don't want to read this entire article 

Observation & Problem Identification

Before diving into the actual topic, let me clear you the importance of observation by the following exercise.

Below shows a picture of mine along with one of my colleague taken during my vacation. Please observe the picture carefully because i'm gonna ask you some questions from it.

Are you ready ?

Ok, without looking at the picture (cover the picture with your hands), answer the following questions 

1. What is the color of the hat that i'm wearing ?
2. Did you see a water bottle ? What is the color of it ?
3. Where am I standing ?
4. How many girls/women, did you see in the picture ?

If you answer such type of questions, then I may consider you as a good observer, else you need to develop the same with proper practice, within time. Such is the importance of observation and every designer must be keen in observing everything - that they come across.

As said earlier, CEED tests your knowledge in creativity and innovation. Now what does it mean by creativity/innovation?  It’s your ability to develop an all new idea or modifying the existing idea based on the requirements/demands of the user or of your own identification. Unless you know about the existing idea, you cannot develop an alternative solution for that. This is where your observation skills help you. You are required to be keen about the surrounding things, products, mechanisms as well as people’s interest. Start analyzing and you will find some interesting facts as well. Trust me - this exercise will prove to be fun and help you improve your creative thinking skills. 

I will clear this with an example. In your student life, you might have used hundreds of pens, but did you ever thought (at least once) about the material of the pen, its shape, diameter and so on. Did you ever compare any two pens ? Small things appear silly, but actually they may help you. Keep an eye on your environment and develop a hobby of more exposure.

Did you notice; I combined observation and problem Identification under a single heading. There are reasons for clubbing. When you start observing things, you will come to know some problems as well as alternatives. In fact you need to identify the problems. Problem identification is one most important tool for a designer besides sketching. As discussed in my other posts, every product will undergo frequent changes in design, usability and functionality. Now do you think this happens because the companies get negative feedback from the customers ? 

It’s not like that. The companies look for problems and developments by analyzing the users mind, trend and innovation. Even the CEED examiners expect the same from you. So, be a problem generator as well as solver.  For example you take day-to-day things; say a water bottle, identify or generate problems associated with it (keep in mind the age category also), make a list and develop a new concept for this. You can do this for simple objects.

"Be a problem generator"

Being Creative

Think like a child. Children’s seems to be more creative than adults. Do you know why? Because most of the time they raise the question why? That we don’t do. Even during your child age, you might have done some interesting creations (say art, drawings, prototypes and more). So, for every small thing - raise the questions: 

Why like this? 

Why can’t be like that? 

In that way you can bring back your creative skills. 

Creativity may not be educated; one cannot force you to create. It can be improved by your inner thoughts, personal passions and exposure to creative ideas of others. Design - definitely should be a passion for you, just for doing some degree or to choose some career path you cannot choose design, that won’t seem to be successful because a good number of awesome designers are out there competing with you.

You may improve your creativity and lateral thinking by growing the following links.

How to improve creativity and Lateral thinking - behavioral practices

How to improve creativity and Lateral thinking - Habitual practices

Sketching and rendering

By now you should be in a position to understand why I put the sketching topic as a third discussion instead of first. The very first focus of a designer is to develop the concept or Idea, next comes the way to express/communicate that. Without a proper concept, you cannot start sketching. For this reason only, the idea part of this session was discussed first (all the above topics). Note that not all artists are designers, but almost all the designers are good artists.   

It’s not like you can neglect sketching. Your design process is complete only when you show case the same through proper channel (and its hand or digital sketching for designers). Sketching is the process of showing your overall expression, concept or idea. It even shows your talent. Drawing is a form of visual communication (VC) and you may be aware that VC is the most powerful form of delivering ideas.

So, a CEED examiner usually expects you to be a good communicator and this is confirmed by your sketching assignments in the exam. Drawing does carry more marks. A simple narrow sketch with only pencil shades is recommended. You need not use expert drawing techniques like oil painting and other coloring techniques. This of course takes hell lot of time and you will be struck with a single question without attempting others. 

Time is a major factor during CEED exam and you are required to draw all your sketching works in that constrained time.  The examiner simply expects your ideas to be rightly communicated, and mostly not impressed by your coloring. Even some persons who are excellent in pencil sketching are poor in coloring. Take my case; I used to draw pencil drawings of Gods at the age of 14, the drawings looks awesome, but whenever I apply colors to them, the drawings look dull.  

There are different views of drawing; of the all, perspective drawing is the most natural one. You should be good at perspective drawing (with pencils and pens) and even you should give importance to shading techniques. You must learn pencil shading of objects on different surfaces (materials). Now please note that in your question paper, lots of space will be given for rough work. Utilize this space and show case your sketching process in a rough way. Remember that the examiner is interested in your stages of design process and he might be going through it.

At this point, I will give you a strategy of what I follow usually. Take a look at the below picture; you will see roads and houses in a typical Indian street.

But to my eyes, I visualize the scene as shown in the next picture. I started looking in a perspective style. Wherever I go; whenever I travel by bike or car; whenever I sit idle in a room or office; I look things, scenes and even individual objects similarly as mentioned. This is definitely improving my visualization skills and I hope this will even reduce time to learn and practice sketching. Give a try and you will understand the difference within two or three days. You can also make a habit of drawing whatever you see.

Customer oriented

Ultimately it’s the end-users who are going to enjoy your designed product. Be like a psychologist; understand user’s necessity, expectations, demands and trends. Necessity for different age groups will be different. So whenever you are doing some exercises as practice, be user-oriented. Think yourself as a user and list what you expect from that product and what you don’t want to be included in the product.

Video Gaming

Trust me, keeping your mind engaged with some mind and video games will help you develop alternative thought approach. Video gaming frees your boredom, and keeps your mind active. Gaming also helps you improve your problem solving skills. Alternative thinking is one most important quality of a good designer. Some preferred games are minesweeper, dots, sudoku and pewpew (in ios device).

"A person in bore mood cannot create ideas"

General Ability tests

There are some good tests that I recommend you to go through (as there is more time for preparation). Most of the times, this type of questions may not appear in CEED exams. But it does improve your creative thinking power and also helps you with patterns. These tests are fun and you can spend a little time for this part.

1. Abstract test
2. Creative writing
3. Mechanical Reasoning

Note :  You can get this tests samples from Resources for CEED exam  post.

Social networking

Social media became a hub for knowledge sharing. There are many designers, who regularly shares their creative works in creative social platforms. Social networking acts as a platform for this type of groups. Following and knowing them will help you expose to various design aspects, alternatives, concepts and also lets you identify your position and role as a design graduate.  

The best social networking sites that I recommend to get in touch with creative people are listed below

1. Pinterest        : connect here
2. Behance         : connect here
3. Google +        : connect here
4. Flickr               : connecthere
5. Stumble upon : connect here
6. Path                : connect here
7. Twitter            : connect here
8. Facebook       : connect here
9. Tumblr            : connecthere

You may also follow some designer blogs if you find more time.

  

Comic strips

It seems funny, but if you go through comic strips (like manga), you will come to know about how the author communicated the plot pictorially. Comic strips are really an amazing way of expressing your ideas in a funnier way. Japanese are famous for making manga. During leisure, you may go through some of the comic strips. You may even practice some stories in comic strip format.

Note : I suggest you to keep all your exercises (even though it is silly) with you. It may be helpful for your portfolio preparation.   

Patterns

There is a separate subject for drawing in engineering first year called “Engineering Graphics”. I recommend CEED aspirants to go through them. The subject minds you to draw geometric objects in front, top, side as well as isometric views. By doing this drawing exercise, it’s likely that you will improve your thinking and visual perception skills. Also if you go through the previous CEED question papers, you will see pictorial questions similar to this and sometimes you are asked to draw three quarter views. For doing this quickly these exercises helps you.  

I will now summarize the basic preparations for PART-A and PART-B sessions of CEED exam. Although there is no prescribed pattern for CEED examination, some of the below list may help you

PART-A preparation check-list

• Isometric drawings
• General Knowledge
• Tessellations
• Companies and Brand logos
• List of famous Artists/designers and their works
• List of famous personalities in India
• Knowledge on color patterns
• Focus on regular “Fonts”
• Abstract Tests 

PART-B preparation check-list

• Regular observation
• Problem generation
• Creativity and Lateral thinking
• Perspective and Isometric drawings
• Day-to-day simple mechanisms
• Sketching and shading techniques
• Developing habit of raising the question "why?"      

CEED Preparation Time

It depends on personal capabilities. If you are a born-designer, then I may say one month preparation is enough, for others a minimum of two months is required to go through every process.

Here is a quick video tutorial on "Tips and steps for CEED exam Design-part preparation" :

You may also want to watch "How to start and what to practice for CEED exam ?"

Sharing is caring. Leave your suggestions, additions or views about this article in the comment section below. People will be happy to hear your views and might learn many things !

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Resources and books for CEED preparation 

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All about M.Des design streams

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All about M.Des Design streams

You are here CEED >> All about M.Des Design streams

       There might be a number of design streams available, but you are probably gifted with some hidden talents that prove to be suitable to one or more of the design fields. Unless you know about all of the fields, you cannot get a clear picture of your likes. I therefore wish to bring to your knowledge about the basic pattern, area and functionality of each design stream (especially for M.Des). 

You can also go through the examples as well as companies; which may help you chose your field of interest.

Product Design (PD)

In a developing country like India where there are large demand for customized products, almost all the products are undergoing regular changes in product design, appearance, size, functionality as well as usability.

Let me clear this by bringing Apple strategy, Apple released its first version of iPad mini last year. Definitely it proved a hit, but in spite of its popularity, Apple further aim to develop new product (2nd generation iPad mini) and of course the users are waiting for this. Almost all the sectors were engaged regularly to deliver newer, user-oriented and Eco-friendly products, thus demanding more product designers.

Let us see the definition of Product Design. PD is the process of creating a new customized product to be sold by  a business to its customers. It starts with ideating a product idea and goes all through the process of concept generation, prototyping, modelling, sketching and mechanisms.

In a broad approach, product designers conceptualize and evaluate ideas, later turn them into tangible (which you can touch and feel) inventions and products. They need to have design perspective and innovative skills. The product designers role is to combine art, science and technology. There are good institutions supporting PD stream with good faculty and facilities in India.

Examples :

1. Design of a TV, Air cooler

2. Design of i mac by Apple

3. Sony concept bracelet computer by Hiromi Kiriki

4. Rocking wheel chair by Mathias Koehler

(Source: industrial designe served) 

Companies : 

Tata tech, Creative Labs, Nipa design, Axiom, Future factory etc.

Note :  companies list were given so that you would go through them and check what actually they design

Industrial Design (ID)

Industrial Design is mostly related to product design and the discussion for PD also applies here, except that only some institutions provide the course. Often this field is confused with product design.

ID is the use of both art and science  focused to improve the aesthetics, ergonomics, functionality and usability of a product. It may even be used to improve the product's marketability and production. As an industrial designer you need to create and execute design solutions for problems of form, usability, ergonomics, brand development as well as marketing sales.

Recently ID became a broad term inclusive of service, software and PD. Designers usually get associated with craft design and ergonomics.

Examples :

Products like Apple's iPad  iPod and iPhone were examples designed by celebrated Industrial designer - Sir Jonathan Ive

Companies :

Creative Labs, Leaf Design, Idiom, Myth Design etc.

Animation Design (AD)

Well, most of you might have seen Hollywood movies like How to train your dragon, Wall-E, The Lion King and many more to mention. These movies were created where it is difficult to show the plot with human or in other words where humans are incapable. The base idea is showing of extra-ordinary visuals and dimensions with the use of graphical computer technologies. This is where designer creativity reveals. 

Animation designers are more than a creative group, working either individually or in teams to create visual media. Animation is the art of creating a sequence of image (sketched or computerized) in order to create a motion, which can be observed as illusion. Animation does have a relation with Visual Communication, but recently got separated. The most common method of presenting animation is as a motion picture or video program.

India seems to play  a major role in the international framework of animation production in the coming years. Many of the animators working in top animation studios like Pixar and Dream Works hail from India. There should be no wonder here as India got good institutes and courses related to animation. The important thing to be noted here is India as a hub for best creative, innovative and conceptual designers like you (lol...). Definitely this field helps you shape your career path if you are like a conceptual being with a zeal and passion towards creativity.

The AD program in India expects the students to assume direct responsibility for nearly all aspects of the film making process by exposing to IT capabilities and other engineering disciplines right concept to drawing, shooting, camera etc.

Examples :

1. Films, cartoons, advertising etc.
2. Making of Kung Fu Panda 2 (posted by cinemapopshot)

3. Making of simple walking animation (posted by TheMrGoman)

Companies :

Toonz Animation, Paprikaas, Maya Ent., Penta Media etc

Mobility and Vehicle Design (MVD)

Although India doesn't have best institutions for this study, the courses provided by the Indian institutions were good enough for those aiming for automotive design. However, institutes in India focus mainly on studies related to understanding and identification of the transportation needs and issues facing the country as well as developments in other countries and identifying creative solutions. But the thing worth noting here is analyzers look automotive sector as a fast growing field in India. The fact that many international auto players were setting up design studios in India strengthen this.

In some Institutes Mobility and Vehicle Design was also termed as Transportation Design. Both of them mainly deal with the development of the appearance as well as the ergonomics of the vehicle. Trust me this design field will definitely prove to be interesting and you will enjoy more if you have Mechanical or Architectural background with immense design passion.  

Let me clear more by bringing you an example; say you are designing a car, it means developing the concept from scratch, coordinating with other departments (say engineering, R&D) for possibilities, modifying for new concept, re-analysis, developing a model and prototype and finalizing the concept.

Automotive Design in this context is primarily concerned with developing the visual appearance or aesthetics of the vehicle as said earlier, though it is also involved in the creation of the product concept. You will be going through a number of hands-on experiment experiments and assignments as a transportation design student.

Examples :

                               (Source : supercar-sketches.blogspot.com)

                                            (Source : topspeed.com)

Video 1 - BMW car design process 

video 2 : Audi vehicle design process

Companies :

Ashok Leyland, GeneralElectric India, General Motors India, Stylus Automotive, Bulls Eye Design etc

Visual Communication (VC)

VC is communication through the help of visual aid and is described as the deliverance of ideas and information in forms that can be read or looked upon.

As usual I will clear the topic by bringing you with some examples. Say you are driving a car and you come across the traffic red signal on the junction, the moment you see the red signal, your leg shift from accelerator to brake. Nobody told you to stop, not even did you see any written board, but the signal made you automatically stop your vehicle.

When you see a car with the above symbol, immediately your mind starts wondering that the person sitting in the car might be someone belonging to royal family with class facilities. You went to purchase an electronic good and you will identify the products with the below symbol as those belonging to Apple products.  

Now what does the above examples mean? Instead of dealing with verbal or other forms of communication, we are communicating with visual forms, that when looked upon by us would give the clear idea of what they intend to tell us, that too in an instance. You may feel that, this is not that much important as a career path, I only gave some simple examples just to make you understand. But think yourself; every organization has got a unique brand representation that will clearly tell you about the nature of the brand. Even this form of communication sometimes represents the status.

This form proves to be the most powerful communication in marketing as well as sales division. VC is everywhere today. In a country like India, where we expect more developments and changes to be taken place in the very near future, VC plays an important role.

As the name suggest, VC deals with eye contact or visual contact of the product, and is primarily presented or expresses with two dimensional images. As a VC student you will be given a chance in various design methods, aesthetic aspects and generating methods and processes for solving communication problem. Students may specialize in one of the many areas including signs,, typography, information visualization, exhibition design, photgraphy, animation etc.

Examples :

1. Signs, typography, drawing, graphic design, illustration, color, electronic resources, skype, webinars

2. Power of VC - funny video (posted by Pratik Ghosh)

Companies :

Creative Labs, Leaf Design etc

Interaction Design (IXD)

All of the Design streams focus on users. Ultimately it's the end-users who are going to enjoy your designed product. But likely other design streams give importance to innovation also. IXD in this context is specifically concentrated on the user. ID is a mix of product and visual design, and deals with digital things for people's use; Wikipedia defined IXD as "the practice of designing interactive digital products, environments, systems and services".

let me clear this with an example. Say if you want to design a mobile phone for elder people, you need to consider the term "elder people" as mobile phones designed for teens and children's may not suit for elders.

IXD is heavily focused on satisfying the needs and desires of the majority of people who will use the product. What clearly marks IXD as  a design field as opposed to a science or engineering field is that it is synthesis and imagining things as they might be, more so than focusing on how things are. IXD is more or less related to User Interface Design.

Learn more about - User Interface Design principles and general rules for CEED exam

Examples :

1. Video : Link
2. Nokia 888 concept - Link

A very good website detailing more about IXD - Link

I hope this article helped you. Now you should be in a position to answer your question “which stream is to be chosen by me?”

Leave comments regarding any additions to be made in this article. 



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Resources for CEED Preparation

Tips for CEED Exam Preparation

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