NID MDes 2021 SDM stream specific questions

 
Hi,

Many thanks to Mr. Arya Harshvardhan for coming forward and for share the questions related to SDM (Strategic Design Management) stream specific questions. He wish to share this for the benefit of everyone. Let us all appreciate him and wish him good luck for his good nature.

1.
Differentiate between Red Ocean and Blue Ocean Strategy with examples.

2.

There were 2 figures - First figure was a clear jar filler with some grains and a mouse on top of it with no lid, the next figure was the same jar but this time the mouse had consumed a lot of grains inside the jar and the overall level of the grains had gone down with only some left. Now the question was to summarise this situation in a business sense. 

• (a) What do you think about this, 
• (b) Give a suitable tagline to the situation which should also be in line with what you have written or explained in the previous part. 
• (c) Give suitable examples. 

3. 

According to the UN a lot of kids defecate outside in the open which leads to health and sanitation problems, Make a poster for a solution for school going kids and how would you communicate to them to discourage such activities and how will they use an enclosed space to defecate.

4. 

There was a data set of pictorial diagrams in the form of Pie charts of students in a university and their respective course choices like one of the pie charts was distributed with the percentage of number of students taking up various streams like jurnalism, design, IT, banking etc. then the other pie charts were of the number of boys and girls in each of such streams.

• (a)(i-v) Were objective questions which asked how many students were in a specific stream, number of boys or girls in a stream, the ratios of boys:girls in various streams.
• (b) Here we had to interpret and share our insights on the given pie charts and what conclusions could we take out from the information given and then show it pictorially as well.

5.

This question had multiple parts where we had to draw signs for various situations like - an escalator for elderly, traffic rush hour etc.